Irony, Hollywood -style

From Today's New York Times:

On the front page, we learn that for the 18th weekend in a row box office receipts are down year-over-year.

Over in the business pages, there's a piece about how commercials shown before feature films in theaters are here to stay.

It doesn't take a rocket scientist tosee the connection. Why do theater-owners expect that they can charge us $10.25 to have us sit through ads we can see for free at home? Or miss entirely by watching pay-per-view?